PEOPLE DRIVEN CREDIT UNION BILLBOARD
This was a billboard concept for People Driven Credit Union, which was positioned right across from the Detroit Zoo. The campaign was to offer free tickets to the Detroit Zoo upon opening an account with PDCU. I wanted to use a more fun and wild approach to fit with the slogan they ran with "Go Wild With PDCU" So I felt something whimsical but strong like a bank would be best represented by a lion roaring, seemingly made of colorful paint.
I also included an alternative version of the billboard, and a mockup of a ticket you would receive when you opened an account with PDCU.
Tools used: Illustrator, paper and pencil